British Spring Fashions for Overseas

The famous London fashion houses held this week a great showing of the various styles they have created this year. This showing is considered the most important of its kind that Britain has known up to now, for it will stir the interest of ladies in every part of the world, since every one of the one hundred and twenty-six models was designed expressly for export. The showing hall at the "Mayfair" Hotel was crowded with a great number of distinguished personalities, including ambassadors and representatives of several foreign countries — such as the United States of America, Argentina, Belgium, and other European countries, the Soviet Union, Egypt, Iran, and Turkey.

The showing gave proof of how far the British have advanced, and how long their reach has grown, in fashion designing during recent years — so much so that one press commentator said: "Britain can truly show the world that British fashion artists are more skillful than all others, and that her fashions are more beautiful and more magnificent than the rest."

The styles made of plant fibers and of seaweed were the most striking thing to appear in the showing, presented in printed forms of lovely satin, crêpe de Chine, silk, taffeta, and other elegant weaves. The audience admired beyond measure a beautiful gown prepared for the evening, made of nylon — the first gown of its kind in the United Kingdom. Among the splendid sights of that showing were the styles made of plant fabrics and of seaweed: some for evenings, some for formal daytime occasions, and some for everyday (sports) wear and fit to be worn in all seasons — all of them in bright, bewitching colors that capture every heart.

It is worth mentioning that the British ladies who attended the showing kept gazing at those fashions with longing, promising themselves they would obtain them. Yet they will not obtain them until large quantities of them have been exported abroad.