Among the latest things achieved by the fashion houses in the great capitals is the showing of the newest fashion models by means of television. And since a special program has been decided upon for this showing, the owners of receiving sets can now follow these proceedings continuously. Here, for the reader, is how the first operation of this kind took place, as described by one of those who watched it in their home. He said:

“There was nothing to wonder at, except that we were at a vast distance from the broadcasting station. As for the show, it went off in the manner followed in the fashion houses, where the girls pass by wearing the newest models — dresses, hats, and so forth. But the strange thing about it was that the commentator who explained to the women how to choose gowns and hats, and the way to pick out colors that agree with one another, was a man.”

And he added: “I cannot, for all that, refrain from saying something about the feeling that stirred the women and their husbands during the showing. I do not exaggerate if I say that joy so took possession of the women that their heads all but flew off. Some of them summoned the dressmakers to their homes to copy

the models and profit from them by the easiest means. As for the men — one could talk of them without end. Fear took hold of them, and they began looking toward the near future, when their wives would ask them to increase the clothing allowances. And there lies the great calamity and the mighty disaster. No wonder — for the first question my wife put to me at the end of the television show was: Can you increase my monthly allowance for clothes? And by how much? My mind nearly left me.”

This is a picture of what is now happening in most homes. Perhaps television will spare us much of the business of moving from place to place, and will make many matters easier for us — besides saving time and money!!!

Dar al-Kitab is pleased to announce to the subscribers to its publications, and to all who have dealings with it, that it has established an agency in Palestine and Transjordan, with its center in Haifa; its present address is: Acre, Palestine; and its manager is Mr. Khazen Nimr Abboud.

Thus it has become easier for our brethren in Palestine and Transjordan to apply to our agency there in all financial and administrative matters.

Go to “Obeid”

The shop for eyeglasses, watches, and jewelry

Bab Idriss — Telephone 67-45

Continued from page 34

Turning Cotton into Artificial Silk

The manufacture of vegetable silk from cotton follows many of the stages through which the manufacture of silk from wood passes, except that the solution in which the cotton is dissolved differs from the solution in which the wood is dissolved. While wood is dissolved in a solution of caustic soda, cotton requires a solution of ammonia containing copper oxide; this too yields a thick, viscous liquid, which is forced through the perforated tube into a vessel consisting of water alone. The threads are then stretched and taken to a second vessel containing sulfuric acid. From here the same operations described above are followed.

This artificial silk is often used together with genuine silk in the weaving of textiles, producing fabrics as strong as genuine silk but cheaper in price than fabrics of pure silk. And nothing shows more clearly how widespread the use of this new kind of silk has become than the statistics which showed that the factories of America alone produce more than 150,000 tons a year of this new industrial material.

Bata Price Reductions

At present, in all branches of the “Bata” stores, new reductions in prices on most kinds of goods. Visit the Bata stores at once and profit from the opportunity while there is time. (Shoe repairs, and a private salon for the care of the nails and ailments of the feet.)