... In the cause of your elegance, Madam, The Woman's Voice prepares for you a splendid page, edited by a professor of the art of beauty from the Chicago Institute ...

Twenty years ago, the age of forty was the great terror that threatened a woman while she was still thirty, or even earlier. Today, however, you can appear the age you choose, whatever your real age may be...

It seems to me that the appearances of old age — the wrinkling and roughening of the skin, the sagging or shrinking of the body, and the other painful appearances besides — are in this age of ours no more than a fable, felt to be a reality only by her whose wits have betrayed her, or whose will has weakened and whom worries have ridden down.

It is self-evident, after the foregoing, that preparation to meet the age of forty must begin from thirty, however great your confidence in your beauty and your health. For dryness of the skin, for example, and the appearance of wrinkles that follows it, will not make you feel its arrival, nor cause you such bodily pains as would draw your attention to it; rather, those appearances begin in stillness and assurance, invading your skin slowly and warily, and you scarcely notice them before the time in which you could have guarded against them has already passed. And you know, Madam, that prevention is always easier than cure, and a surer guarantee.

Even so, if the favorable opportunity has passed you by, you must not despair. Know, Madam, that if you have failed to keep the appearance of thirty until fifty, it is always within your power to reduce the appearance of your age by a few years at least.

Here, then, I offer you below some directions by which I have meant to smooth your way toward this end.

The Eyes

The region surrounding the eyes is the first region that old age makes the target of its raids. This is because the skin surrounding these two beautiful organs is the most sensitive and delicate part of the complexion, and consequently the weakest in resistance. You must therefore take care to massage this spot every evening with a good kind of nourishing cream, the massage being of the utmost gentleness and in spiral movements that begin from the corner next to the nose and move outward.

And in the morning, when you have finished washing the face, wipe it with a piece of cotton dipped in an astringent lotion.

It will help you greatly along this road to take an ample share of calm, rest-ful sleep, and not to strain your eyes with reading or needlework in a weak light.

The Neck

The skin of the neck comes next after the skin around the eyes in the speed with which advancing age tells upon it. And it is a wonder how very few ladies give sufficient care to this part of the body, whether before thirty or after it.

I shall therefore set down for you below the steps which you must make a