between man and woman, and that for this reason she does not deserve this membership.

This item will be remembered by every lady who knew Judge Kenyon, or heard her speak during

the women’s congresses lately convened in Beirut. And some people may read it word for word, and nothing of it will stick in their memory... not because their memory is weaker than the ladies’, but because no prior tie binds them to this piece of news.

And another item, on the death of the mother of Dr. Bayard Dodge, the former president of the American University of Beirut, will be remembered by everyone who studied at that university and knew President Dodge in person; and many people who never passed through the circumstances of the first group will be unable to remember it — not because their memory is weaker than theirs, but because their past experiences have no tie binding them to this event, and so it is erased from their memory the moment they finish reading the item. The case of such people is like a man who throws his hat at the wall: if it finds a peg, it catches on it and stays there; if not, it drops straight back to the floor.

Our memory comes to our aid when we find, in our previous experiences, a tie binding us to the new event. The existence of this tie is necessary; and when it is lacking, memory betrays us, and nothing of the new event comes back to us!

Hence it is imperative for us, whenever we wish to remember something, to tie its events to earlier, familiar events; and then remembering becomes an easy matter...

...And there is a third matter that must be observed by everyone who cares to strengthen his memory, lest it betray him when he needs it most, and his brow grow damp with shame! This matter is the repetition of what we wish to remember, at least once; for this repetition helps greatly against forgetting.

This is my talk, and I offer it to those who count a strong memory among the necessities of success in

this life — may they take it in earnest and set about applying it... It comes down to three points:

First, the collecting of thought, or attention. Second, the tying of new events to old ones. And third, repeating them at least once. When a person practices

these three things with his whole will, they will help him greatly to strengthen his memory, and will make of him a new person, one who disdains to keep declaring in a low voice: “It is my weak memory — it always betrays me!...”

Aspro — Sleep Restfully Tonight

Sleep restfully tonight

On these hot nights most people find it hard to sleep. What is it that prevents them? Often it amounts to no more than a general weariness of the body, or a slight disorder of the nerves. And the new message of “Aspro” is: “Conquer sleeplessness, and win calm, restful sleep.” Take two “Aspro” tablets before retiring to bed — the soothing, calming action of “Aspro” quickly vanquishes sleeplessness and helps nature grant you deep, healthy sleep, so that you wake refreshed, your strength restored, because you have slept a restful sleep. And do not forget that promptness of benefit, and a soothing action free of harm, are among the chief advantages you gain by always keeping “Aspro” within reach of your hand. “Aspro” is in truth everyone’s friend in time of need, offering you its help at once, at any time and in any place — besides which it is safe: the little ones can take it without any harm.

“Aspro” relieves you of the discomforts of hot weather

Summer ailments that “Aspro” cures:

Headache from the sun’s glare

Severe catarrh

Irritation of the nerves

The annoyances of hot weather

After greetings — I was seized by a stubborn sleeplessness that clung to me for a time; one of my friends advised me to use Aspro, so I hastened to use it, and its grip soon lightened, and this sleeplessness left me — which made me admire it most heartily.

Abu Bakr Hasan Farhani

Prices in Syria and Lebanon — Agents: G. B. Sheridan (Levant)

5 tablets, 15 piasters

50 tablets, 70 piasters

P.O. Box 648, Beirut