advertisement · Issue No. 5, May 1950 · p. 3

Lux Soap

صابون لوكس

To gain beauty like the beauty of the movie stars

...follow the advice of the lovely actress Maria Montez, who declared:

“I always use Lux Toilet Soap, because it is a soap for beauty. I put plenty of lather on my face, unhurriedly and in ample quantity. Then I rub it in with hot water and afterward wash it off with cold water. Thus Lux soap gives the skin a new radiance, as though beauty itself were embodied in it.”

Lux, the beauty soap
The perfumed soap of the movie stars

MARIA MONTEZ
LUX TOILET SOAP
UN PRODUIT LEVER
X-LTS 697/6-939-50

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