advertisement · Issue No. 1, January 1951 · p. 29

Colgate Ribbon Dental Cream

COLGATE RIBBON DENTAL CREAM

The doctor—the dentist—says: the unpleasant odor in the mouth comes from the very food lodged between the teeth.

Look at her beautiful smile—she is confident of the freshness of her breath, because she uses Colgate dental cream daily and knows that the greatest cause of bad breath is unclean teeth.

Food remnants gather in the crevices of the teeth and rot and spoil. Washing with water and a brush is not enough, for it does not reach where Colgate's wondrous antiseptic foam reaches, which kills all germs like a burning fire. For this foam enters the deepest hidden hollows between the teeth and cleans and purifies them, and then the unpleasant odor vanishes from the mouth.

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