by the results of the calamitous war; and because they cling more to their old things, for the art and beauty in them. And so we see them sometimes sacrificing comfort for the sake of beauty, preferring the hand to the machine, and putting art before science and ornament before cleaning and sanitation.
The ECA, which concerns itself with promoting tourism in Europe, has taken it upon itself to transport a number of European hotel owners to visit the American hotels for six weeks, to acquaint themselves with the modern mechanical means used in kitchens, bathrooms, and cleaning equipment, so that they may set about imitating them in Europe. But the passage from old to new does not happen quickly, especially outside the great capitals.
If I may offer some remarks on the subject of tourism and summering in Lebanon, I would say: Lebanon cannot compete with Europe on the side of art, for it has none of the theaters, museums, statues, and splendid monuments that Europe
has. But it can strengthen the particular monuments it does have, and the natural gifts that have no counterpart there: the shining sun, the clear sky, and the perpetual spring in the summer-resort villages — and then the low prices compared with the prices of Europe. Still, we need to improve nature and beautify it — if we cannot manage artistic production — we must undertake a wide-ranging campaign for cleanliness, and a still wider-ranging one to reforest the mountains and hills and to plant trees on the plains and plateaus. How badly the cities of the coast and its roads, the streets of Beirut and the streets of the summer-resort villages, need trees to soften the climate and ward off the heat of the sun and the blasts of the wind! Our country looks naked and bare if we set it beside the countries of Europe with their green plains and mountains.
As for the technical side, the network of roads must be completed and asphalted, above all the roads of the North, home of the Cedars
and the most beautiful spot in Lebanon. The local arts must be fostered — handicraft, embroidery, weaving, and everything that bears a local color to attract the tourists, so that they may return to their countries with a few vessels and ornaments to remind them of their stay in our land. And above all this, we must carry on wide publicity abroad, in which the emigrants in the American lands and elsewhere would take part.
In Paris I saw huge billboards set up in prominent places, inviting the American tourists who fill the capital to visit Israel aboard Israeli airplanes. And among all the posters displayed everywhere, inviting people to tour various places in the world, I did not see a single one inviting them to tour Lebanon or any other country of the Arab East. When I spoke to some American lady tourists about Lebanon, one of them said: There is a country I should love to visit — though I know nothing about it, except that it is mentioned in the Bible...
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