have read or heard a great deal but to which they have had no opportunity to travel. It also

helps to imprint countless necessary pieces of information on their minds. The merchant, the workman, the clerk, the housewife, and others profit from the cinema as much as the schoolboy does, for it offers them lessons and morals about their own lives and the lives of peoples from all corners of the globe; and, like the radio, the newspapers, and books, it is among the most important means of instruction in the great school of life.

There is no doubt that the reason which moves every grown one of us to watch a drama on the silver screen is the same reason that leads him to read a story in a book or to attend a play upon the stage. What the story contains of events and matters, and what the play brings out of parts and characters, is what draws us to read the one and to watch the other; and in both cases we expect to feel the truthfulness of the setting of the drama's events — in other words, we want a kind of entertainment in which there passes something resembling the events of our own lives, resembling them closely enough to convince us that it might belong to the world of reality and not to the world of fancy, yet not to the degree of making us feel that we are watching nothing but a display of naked facts. By this I mean to point to the feature films, which we expect to differ from the cultural or documentary films. There are strange films of fantasy, too, but they are not without wisdom or moral. And television is nothing but a new variety of cinema — the presentation of information in moving, tangible form. Those who enjoy the benefits of this great invention can view the contents of the archaeological museums, the exhibitions of art, the laboratories of science, and what goes on in the great political conferences, all while sitting at home, without toil or trouble.

Chen Yu

A beautiful hand that plays upon hearts...!

Like an immortal melody...

Chen Yu

Twelve new shades, among the loveliest and most splendid of colors —

alluring, lustrous, they lend enchantment to your fingertips

and clothe your hands in rich beauty

Chen Yu: holds fast — dries quickly — lasts long

CHEN YU

A creation of

Richard Hudnut

Chen Yu

lipstick

harmonizes with every shade