week he had mastered the tune exactly as he had heard it, to the astonishment of his parents, for he had never in his life gone near the piano... He is now fifteen years old, able to play any tune he hears and to name both the tune and its composer. Had there been no piano in his parents' house, little Lonny could not have shown that beautiful gift, and his parents could not have discovered it and made it grow...

Parents must not press the young-ster to study, for pressure breeds in him hatred of his lesson and his school. The youngster must be trained, not treated harshly, and must feel that his parents treat him as their equal, possessing the same thought, mind, and standing. In this way they win for him confidence in himself and reliance upon it...

From among these intelligent youngsters have come the skillful physician, the brilliant lawyer, the engineer, the university professor, and others who have distinguished themselves in the various pro-fessional fields and grown rich from the toil of their hands and brains. Divorce, moreover, has rarely found its way into their married lives. Research has proved that those gifted ones who have distinguished themselves in life are the ones who were encouraged and who met with great care from understanding parents, and from teachers who knew the child's psychology and what it needs at each stage of its growth...

There are now in the United

States schools that devote their efforts to training youngsters whose genius appears early. At the same time, they redouble their care for those who are below normal, in the hope of finding among those inert brains a fertile

soil that will yield much once it has received its full share of plowing and fertilizing... Society needs every hand to help in raising the new generation — and perhaps among those children is one of your own, dear reader.

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Régie Advertisement (Cigarettes)

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