Helena Rubinstein

It came to our ears that the "Helena Rubinstein" institute in Paris had sent to Beirut the expert in the world of beauty, Miss Holzmann; so the correspondent of "The Woman's Voice" hastened to interview this Parisienne, in the hope that she might render some service to her readers. Woman's concern centers before all else on how to preserve her beauty, or to refine and polish it — what, then, might this expert say?

Q — My task, madam, is to record your talk and pass it on to our readers, for I personally am much occupied, and there is no room in my time to care for my

face as one should...

— ... But that is what I should like to correct from the very start: all Helena Rubinstein asks of you is ten minutes before sleep and as many in the morning. Is that too much for a lady, however heavy her occupations? Is it not of the very heart of her responsibility to attend consciously to her appear-ance and to lend her beauty some importance?

Q — Let us hear, then, what you wish to say on that subject.

— The most important thing of all is the cleansing operation just before sleep. This must be done with cold cream, whose effect is to seep into the heart of the pores of the skin and draw out the remains of dust and perspiration and the like...

Q — And why not cleanse with soap and water?

— Because the mixture of soap and water is harsh on the complexion, and exposes it to early dangers... And after the

Thus the beauty treatment begins