Rabieh: A Model Residential Town in the Suburbs of Beirut

What is the "Rabieh" project?: In Beirut's northern suburbs, on the Dhour el-Choueir road, at an altitude ranging between 250 and 400 meters above sea level and at a distance of 13 kilometers from the heart of the capital, rises a fair hill sprinkled with pines, overlooking the lemon orchards of Antelias and the sweep of the blue Mediterranean... On this green hill there began, a little more than two years ago, a great building project — the first of its kind in the Arab countries — "the Rabieh Cooperative": a joint-stock company for the creation of a model town for permanent residence, laid out according to the principles of modern town planning and provided with sanitary, technical, and aesthetic requirements.

How was Rabieh founded? The idea began in 1951 as a dream that haunted a band of friends in Beirut; in 1953 the dream came true, and "the Rabieh Cooperative Company" was founded to work at bringing the idea into execution. The board of directors was formed under the chairmanship of Mr. Shukri Hanna Shammas — that devoted dynamo of a man, one of the owners of the Contracting and Trading Company. All the members of the board threw themselves into working with determination beyond all determination to overcome the many difficulties: buying the land and registering it, studying how it should be divided, securing water and electricity, and cutting roads. All these things have now been accomplished...

How was the land divided? The area of the land the company bought comes to about 850,000 square meters. The land prepared for building so far measures about 400,000 square meters, divided into 212 plots averaging 1,500 meters per plot; most of these have been sold and are being registered one after another in the names of their shareholder owners.

The bathing beach: On the

shore facing Rabieh the company bought 12,300 square meters for use as a bathing beach, open to every resident of Rabieh who wishes to take part in it. This beach extends 300 meters in length, and its preparation for use will begin shortly.

Rabieh's public amenities: First come the cooperative stores and the municipal center, for which 6,000

Lystav — A Tootal Product

LYSTAV — Lystav, Tootal's attractive rayon fabric, suits all the requirements of fashion. Thanks to its daintiness and softness, it can be used with success whether in the sewing of light dresses or in soft, light garments.

LYSTAV — Lystav is a washable fabric and can easily be rubbed clean; it comes in an assortment of different colors and patterns. Lystav is, on every count of merit, one of Tootal's products.

Make certain that the words

LYSTAV - A TOOTAL PRODUCT

"Lystav — a Tootal product" appear on the edges of the fabric.

GUARANTEED TOOTAL FABRICS

REGISTERED TRADEMARK

The words TOOTAL and LYSTAV are registered trademarks.

14