Max Factor Hi-Fi Fluid Make-Up

An astonishing invention in the methods of make-up

The result of research into color by television

Fluid make-up
Max Factor
gives colors unknown until now.

A new method of make-up.
An invention thanks to which new, delicate colors, unknown until now, have been found — colors that bestow a radiant natural beauty.

Hi-Fi gives the skin tones of color just as hi-fi gives the delicate tones of sound... it achieves delicate shades of color... it heightens the radiance of the skin... You will find it delightful, and you will love the effect of its new formula — for its lightness... for the way it goes on... and because it soothes the skin.

Choose today for your skin one of the six enchanting, refined shades.

Hi-Fi
Max Factor hi-fi HIGH FIDELITY FLUID MAKE-UP