annual exhibitions in their various regions, encouraging them by every material and administrative means, publicizing them through their representatives abroad, and offering every facility to visitors and foreigners, so that the hoped-for benefit may spread by acquainting the foreign importer and the local consumer with the extent of the development of their production.
"Exhibitions have, besides this, other merits, the chief of which is encouraging the spirit of competition among producers and stirring the desire for excellence, which drives the industrialist to exert his utmost capacities to improve his production in quality and price, so as to compete with the production of others."
Also speaking at this festival was Mrs. Najla Kfoury, president of the Al-Nahda An-Nisaiyah society, which concerns itself with the revival of the handicrafts of the Lebanese countryside and displays their product at "L'Artisan." The government's address was given by Mr. Marwan Nasr — the mainspring of the movement in bringing the various activities of this week into effect.
The Style of Publicity
The style of publicity adopted by the committee had a great effect on the public, for it relied on radio and press as the means of persuasion and inducement. This was besides the visits the committee organized for crowds of ladies to tour the various factories and observe the course of the work and the degree of its perfection, organization, cleanliness, etc.... This publicity met with a response among most of the people who are concerned with this matter. Thus the committee has by its work been faithful to
all... faithful to the industrialists, because it appreciated and encouraged their efforts... and to the consumers, because it acquainted
them with the products of their country... and to the government, because it placed it face to face with its responsibility.
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