Tide

washes clothes and laundry cleaner than any known preparation

Tide makes white clothes brilliant and colored ones bright

Tide gives the laundry a sweet, fragrant scent

Tide is more economical — a little of it suffices for a great deal of washing

Tide can be used equally well in cold water or hot

Tide's lather is generous, its effects magical

Tide carries the burden of the wash for you

Tide... it's Tide, and that's that