advertisement · Issue No. 10, October 1957 · p. 31

Fab

فاب

Fab — the wonderful new washing powder from America

It gets clothes cleaner and whiter — even if you use cold water.

NEW FAB - WASHES CLOTHES CLEANER THAN ANY SOAP - NO DULLING SOAP SCUM - WONDERFUL FOR DISHES TOO!

Fab is the complete washing powder — that is what is on every tongue. It gets clothes cleaner and more dazzlingly white than any other powder. It is quick and easy to use, and that is because Fab and no other gives you the following wonderful advantages:

★ Fab turns into a rich, thick lather the moment it is put into hot, warm, or cold water.
★ Fab is not like ordinary soap, for it forms no scum — those deposits that make your clothes look dingy and old.
★ Fab has a wonderful, pleasant scent that penetrates the clothes and gives them [...]
★ Fab is gentle on the hands, and that is why housewives in America use it for every kind of washing and cleaning in their homes.

Fab — one of the superior American products, made by Colgate-Palmolive

3 easy steps:
Soak the clothes
Wring them
Hang them out

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