- Lebanese women, in her belief, are among the most elegant ladies in the world. - Madame Saliha has long dressed princesses and brides from the Arab countries! - She believes that Dior's successor, "Balenciaga," holds the reins of fashion in Paris today.
Elegance was born to go looking for woman! And the most wondrous
Madame Saliha
among women is the elegant one — even in her simplicity!
Here in Lebanon we now have more than one magic pair of scissors that turns figures into moving statues. One of those dancing "scissors" is in the hands of Mrs. Rafiqa Saliha.
Madame Saliha's Atelier
A visit to her large atelier on Bechara El-Khoury Street here in Beirut will make you, Madam, wish that your wardrobe were roomy enough for the greatest possible number of dresses. Mrs. Saliha is aided by more than fifty assistants, among whom she distributes designs and lines to alight upon the shapes and colors of the fabrics.
Her establishment is ten years old. To it she gives every day and most of her nights, to satisfy tastes and fancies... to meet appointments, parties, and occasions with sweet, well-wrought finery...
And Lebanese women, in her expert opinion, are among the most elegant ladies in the world; and she is expert, too, in the tastes of the ladies of the Arab countries... How many princesses, visitors, and brides she has dressed... how many of their gowns she has adorned with flowering brilliance...
Dior's Successor
Her appointed meeting with the fashions of Paris and Europe comes in two visits every year — and if time permitted, she would renew the appointment, or double it! She comes back from her travels laden and loaded... in her pockets marvelous sketches and visions, which
A taffeta evening gown designed by Madame Saliha. Its front is strewn with tiny flowers, and it opens out at the back.