article · Issue No. 8, August 1954 · p. 6 p. 7

A Talk on Summer Fashions

Mansur Munsif

حديث ازياء الصيف · منصور منصف

Mr. Mansur Munsif, owner of the Mun Hayim house of tailoring and fashion, said:

... This summer's fashions agree in a single direction, however the roads to it may differ — and the first credit for this goes to Jacques Heim, for it was he who drew the season's line from the "Eiffel Tower" and called it the "Buq," or "Trumpet," for the resemblance in shape between them. The dress clings to the body from the shoulders to above the knees, showing off the body's charms, and ends in a wide skirt lined with a second skirt of taffeta.

Veined fabric holds first place among this season's fabrics; it is woven of taffeta, linen, muslin, and cotton, and is meant for dinner, evening, and formal dresses... After the veined fabric comes lace...

A striking revolution can be observed in this summer's tailleur, whether fitted at the waist or loose. The shoulders are broad without padding, and it usually goes without a collar; if there is one, a large sailor collar is preferred, for this has taken over the coat, the tailleur, and the dress — even the evening dress. The tailleur jacket tends to be short, while the pardessus is the favored piece, and the loose coat is for formal occasions; it may be a "trois-quarts," or "three-quarter coat," and is worn over a tailleur or over a dress of the same color...

As for the navy-blue dress, after being absent for several seasons, it has come back this summer with the swallows.

One evident feature of this summer's fashion is the liberation of the waist from every constraint, and its occupation of its natural place — neither high nor low. It has likewise been given complete ease, so as to soften somewhat the fullness of the hips.

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