Imitating the Fashions of the Great

When Sarah Bernhardt, the famous actress, made her tour of the United States in 1916, all the fashionable women of that country set about imitating her in the style of her dress; wherever one walked in the streets of New York, one saw in the shops hats labeled "the Sarah hat," gowns bearing a card with the name "the Sarah gown," gloves called "Sarah gloves," and shoes called "the Sarah shoe."

In 1938 the eyes and the enthusiasm of the Americans turned to the great men of politics: the biggest tailor in Washington published, in one of the leading newspapers across the Atlantic, an advertisement showing the drawing of a gentleman wearing a suit of the utmost elegance, beneath which was written: "If you wish to resemble our guest Mr. Anthony Eden, ask the tailor... to make you a suit like his."

And after Mr. Eden's arrival there, people in Chicago and New York saw in the shop windows neckties — cravats — and shirts and socks bearing a label with the name "Eden."