advertisement · Issue No. 2, February 1949 · p. 9

Where Is the Secret of Her Beauty?

أين سر جمالها ؟

How captivating this beauty is, with this lovely hair crowning her head in splendid elegance!... Had our eyes fallen upon this young lady a few days ago, we would not have recognized her head, nor made out its beauty. Whence, then, came this soft, radiant hair, in its light natural shade tending toward red?! Only days ago it was dry and dull, with gray playing havoc along her parting and above her temples...

And people would pass her by without sparing her a glance, supposing that the owner of such hair must surely have passed her fortieth year...

What most concerns a woman, and causes her vexation and frayed nerves, is when she examines her face in the mirror, and her mirror jolts her, in bitter silence, with the news that streaks of gray have begun to creep across her head. Then she hates her mirror and avoids consulting it, persuading herself that she is still young. What ails this hateful gray, that it betrays her and announces her age with such ugly frankness?!

The specialists in the art of beauty are alert to the fact that this vital problem, which clouds the serenity of a woman's life, must be solved by the most effective means, so that every lady may be able to insure the beauty of her hair and guarantee the permanence of its color forever...

..The whole secret lies in "henna" — yes, "henna" itself, which our grandmothers used to dye their hands and feet (nails included, of course!) for reasons of health! The truth is that "henna" is the best nourishment for skin and hair, and experiment has proven that it strengthens the hair's follicles and breathes new life into them.

And so the well-known English firm of Evan Williams hastened to seize this unique opportunity and to profit from these important scientific facts, and invented a formula for the hair based on "henna" alone. It has yielded astonishing results, thanks to the beautiful gleam of its color, tending toward red — with all the warmth and allure that redness holds!!

So hurry, madam, and buy your supply of this marvelous formula. You will find it in Beirut at: 1 – The Hambekides Pharmacy. 2 – The New University Pharmacy. 3 – The Kaddoura Pharmacy at al-Burj. 4 – The Mufarrij Brothers store (the Renault station), and elsewhere.

EVAN WILLIAMS
TUNISIAN HENNA

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