article · Issue No. 3, March 1954 · p. 21

Keep Your Neck Forever Beautiful...

ليكن عنقك دائم الجمال..

You are preparing for late evenings and splendid parties on all sorts of occasions, and here the radiance of your beauty shows itself — above all your neck, which rises from beneath the evening gown, elegant and charming.

Your carriage, the shape of your shoulders, and the straightness of your neck draw all eyes wherever you may be. If you are young in years, your neck and shoulders are soft, full, and attractive; but if brown spots appear, be assured that they vanish with the mere use of a special cream. Massage your back and shoulders well after washing them with hot water and soap, so that the blood may circulate without any hindrance.

If you are advanced in years, your neck is either thin or plump, and in both cases I suggest that you take up massage and use the nourishment suited to the skin, along with practicing these exercises:

1 — Stand straight and stretch your arms before you at a height level with your shoulders, and move them downward and backward while keeping the body straight.

2 — Stand again in a straight posture and stretch your arms at your sides; then raise them as if you were trying to touch the ceiling, and then bring them to the back of the head.

3 — Move your shoulders first forward, then backward, and raise them until they come near the ears. Lower them, and repeat each exercise eight times.

At the age of forty a 'hump' appears between the shoulders; this comes from walking with the head bent forward. Do not confuse this with the rounded shoulder that results from tallness of stature and from a girl's attempt, in the first days of her growth, to hide that height. Do not envy the short woman, for she envies you in her turn; you can, however, soften your height by wearing broad-heeled shoes, which pass unnoticed at evening parties. The exercise that will help you is to stand barefoot beside the wall, with your back turned to it, until your heels, the backs of your knees, and your shoulders touch the wall; try to keep this posture as you walk.

Do not forget the effect your hairstyle has upon the beauty of this part of your body. If your neck is short, any of today's fashionable styles will harmonize with your grooming, above all short hair; but if your neck is long, the long hairstyle looks supremely elegant on the woman of tall stature.

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