Max Factor Hi-Fi

An astonishing invention in makeup methods

Max Factor's fluid makeup gives colors that were unknown until now.

The results of research into color in television

A new method in makeup.
An invention thanks to which new, delicate colors, unknown until now, have been found — colors that bestow a radiant, natural beauty.
Hi-Fi gives your skin nuances of color just as hi-fi gives the fine tones in sound... it achieves delicate shades of color... adds to the radiance of the skin... You will love it, and you will love the effect of its new composition, for its lightness... for the way it glides on... and its gentleness soothes the skin.
Choose today for your skin one of the six enchanting, delicate shades.

Hi-Fi
MAX FACTOR
hi-fi HIGH FIDELITY FLUID MAKE-UP

Hi-Fi
liquid rouge
Hi-Fi
makeup fixative